Though not all bloggers make profits from their writing, blogging is a career that brings in huge dollars for those who are willing to put in the work, attention, effort, and long-term dedication. According to this list of the “Top Earning Blogs” from IncomeDiary.com, many of the world’s top blog-sites—including The Huffington Post, LifeHacker, Inc., Timothy Sykes, and TechCrunch—earn upwards of one hundred thousand dollars per month.
It’s definitely not easy to earn such big profits from running a blog. And it surely takes time build up enough traffic and subscribers. But it’s always a possibility for those who are willing to work for it.
And even though that potential to earn big dollars from blogging is there, profit was never the goal that motivated me to launch MuchokiMotivation.com. Money was never my main motivation. Passion was.
I Didn’t Jump Into Blogging For The Money.
I jumped into blogging because motivational writing is my passion—a craft that fulfills me and speaks to my soul. And going into this adventure, I understood that if I ever wanted to establish myself as one of those top-earning blogs I listed above, I needed to start with a deep and undying love for the craft.
Blogging—like any other career—is a craft that requires consistent writing, work, attention, and effort on a weekly if not daily basis. Going into this venture I knew that my only chance at truly becoming great at this daily grind—at becoming an exceptional blogger—was if I felt a strong passion for it. I knew that it would never be possible for me to consistently grind out high-quality blog content and put in the effort necessary to be a top-earning-blogger, if I didn’t feel any passion for it.
In his graduation speech to 2005 Stanford Commencement Speech, Steve Jobs famously gave this advice to the graduates:
“You’ve got to find what you love. And that is as true for your work as it is for your lovers. Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle.”
In that moving commencement speech, Jobs—the visionary who pioneered much of the technology we’re all constantly attached to—revealed a powerful principle for super-success, life, love, and true happiness: find what you love. Find a craft that you love—a career that feeds your happiness, speaks to your soul, and gives you fulfillment. And never settle for anything less.
Choosing to dedicate yourself to a craft that you love is one of the most pivotal decisions that you’ll ever make. Because not only can working on your passion offer you a deep sense of life satisfaction, it’s also the gateway to greatness—“the only way to do great work.”
If you’ve read Outliers by Malcolm Gladwell, you know that super-success requires an enormous amount of work, dedication, and discipline—ten thousand hours. And the only way that any of us can ever reach that ten-thousand-hour-quota for mastery is if we’re doing what we love—a craft that we feel a strong passion for.
So even though there is a possibility that I could earn lots of wealth from a career in blogging one day, I didn’t jump into blogging for the sole goal of earning six figures every month. I got into blogging because I love doing it—because running MuchokiMotivation gives me a deep sense of satisfaction and fulfillment that I can’t get anywhere else. And I knew that if my blogging career is ever going to reach that LifeHacker level of bringing in six figures every month, it has to start with a deep and undying passion for the craft—a passion that keeps me disciplined enough to stay dedicated to blogging on a daily and weekly basis.
Now don’t get me wrong. Earning money is important to me. But as important as it is, passion is more important.
Because as I look back at history, I often notice that the highest achievers in history never start out with a goal to make a huge fortune. The Steve Jobs’, the Bill Gates’, the Thomas Edisons, the Michael Jacksons, and the Michael Jordans never start out with a vision of just building a huge bank account. The greats always start out by connecting with a craft they feel passionate about and finding a way to use that passion to serve others.
And as far as success goes, I don’t just want to make a living. I want to take my place as one of the greats. If I have to work at it for months, years, or even decade without seeing any huge profits, then so be it. Because not only will I be helping others, I’m also going to feel happy the whole way through.